Answer: I'm not entirely sure what the question is, to be honest. However, you can use this response as a guideline.
Political parties have found numerous ways to utilize the media as a method to spread messages to large masses of people. The media (eg. political newspapers, FB pages for organizations, etc.), enables the average person to influence millions that they otherwise would not have had access to. As virtually one of the most popular methods of communication, the media is necessary for any successful business, organization or political group.
Hope this helps,
LaciaMelodii :)