A large hardware store collects data about what its customers buy and stores these data in a data warehouse. if you were the store's buyer for lawn equipment, what would you want to know from the data warehouse that would help you be a more successful buyer?

Respuesta :

I would want to know the past sales figures of all lawn equipment, broken down by category, brand and model, to know which ones are most and least popular with customers. That way, I would know which ones to buy more of due to higher popularity and which ones to buy less of due to lower popularity.

The factor that would help us to be a more successful buyer is consumer preferences.

What are consumer preferences?

Consumer preferences can be defined as a set of assumptions that focuses primarily on the choices of the consumer.  It can be measured as the satisfaction that is derived by the consumer by using a good as compared to its opportunity cost.

The data regarding the sales at the hardware store will help the buyer to evaluate the consumer preferences regarding the product that is most demanded by the consumers.

On the basis of this information, the consumer can buy the product that renders maximum satisfaction and is most popular among the customers.

Therefore the correct option is consumer preferences.

Learn more about consumer preferences here:

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