1. heavy snowfall and powdery slopes
The goal is to show "the greatest snow on Earth" and attract vacationers who are looking to ski or snowboard. The snowflakes are excited to be falling to Utah because there is a chance that they'll fall on a ski resort and have a longer life-span. However, the fall into a hot tub at a ski resort instead.
2. Shop till you drop.
There is absolutely no shopping in the advertisement so this is definitely not a value suggested in the ad. The snowflakes are friends and excited to be at a ski resort together and they enjoy the outdoors. However, their lives are quickly ended as they fall into the hot tub. This all demonstrates the first three options.