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Nowadays, there has been extensive development in the number of products that are available to consumers. However, besides products, a number of services are now available to consumers as well. These services are intangible in nature. Right now, the marketing mix consists of product, price, place, and promotion. However, businesses need to add three more elements to the mix for services. These elements are people, process, and ?

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MrCreighton

Physical Evidence

The place of the service delivery is also significant. The level of comfort and attractiveness of a service location may make the difference to the consumer experience. A calm and soothing environment with thoughtful comfort measures may provide a sense of security to a new customer which will make them return.

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