media ownership- "Print or Broadcast media are normally owned by individuals, government, group of individuals, etc. Ownership of the media is the paternity or possession of a medium of communication."
1)it affects voters and polls and has a big role in politics
2)provides a voice that has diversity (some stations remain unbiased)
3)can be conveyed through media(tv),books, magazines/newspapers,devices, and softwares.
mainly for the general media and mass community through internet and publicity
SOURCE: https://study.com/.../what-is-mass-media-definition-types-influence-examples.html