In an ever-changing world, we researched how a company like Disney and more
particularly the Walt Disney Parks and Resorts division can become and stay a leader
in its industry.
We analyzed the different levels of strategy, created a strategic map, applied a
five forces analysis of the company, did a group analysis, did a VRIS and
Resource/Analysis, did a BCG matrix and Synergy analysis, a value chain analysis,
explained the diversification strategy.
These researches allowed us to define the key point that makes Disney the
reference in the amusement park industry: offer a unique, immersive and positive
experience to each visitor through a great storytelling that is constantly renewed. The
future success of the company depends on its ability to innovate and keep delivering
an outstanding user experience.
