Maurice wants to make a documentary film on the unequal distribution of money in the world and its effect on different social classes. Instead of approaching a production house, he creates a website for the project where he pitches his idea through a short video and requests the viewers to donate any amount of money to cover the production cost. In the given scenario, which form of raising capital is Maurice using?
This sounds like crowd-sourcing. Crowd sourcingm usually involves presenting a short business plan online and asking people to invest in the idea for either equity or special access to the product.
