Answer:
Marketing assessment
Explanation:
Marketing assessment is the best process you can use to make a business successful in the long run because marketing assessment is the comprehensive assessment of all the potential and risks involved in a new or existing business idea or project that is to be undertaken by a business entity.
In marketing assessment the effects of external barriers like environmental forces, market trends, competition in the market, taxes involved in the running of the business and even the resources to make the business flourish is comprehensively covered in details.
Financial Management is part of the whole process and not the process of making a business successful on its own.
