When coca-cola wanted to regain market share for its vitaminwater product lines, it based its marketing strategy on a "situation analysis",....................
Prior to building up any marketing strategy, it is essential to lead a situation analysis. A situational analysis is a basic piece of any business or marketing plan and ought to be looked into intermittently to guarantee that it is kept current.
A situational analysis characterizes the inner and external factors of an organization or association and obviously recognizes the capacities, clients, potential clients and the business condition and the effect they may have on that association or business.
