Respuesta :
The correct answer is perceived risk.
A perceived risk refers to the uncertainty and doubt a person experiences when deciding to purchase a good or service. In this instance, Kathy has already had a history of disappointing haircuts. Due to this, in order to minimize the perceived risk of another bad, Kathy is spending considerable effort finding a new hair stylist by doing her research and asking strangers with hair similar to hers.
A perceived risk refers to the uncertainty and doubt a person experiences when deciding to purchase a good or service. In this instance, Kathy has already had a history of disappointing haircuts. Due to this, in order to minimize the perceived risk of another bad, Kathy is spending considerable effort finding a new hair stylist by doing her research and asking strangers with hair similar to hers.
Answer:
Performance risk.
Explanation:
This is the perceived danger inherent in a poorly performing product or service.