false. cutting cost will move the business closer to having a competitive advantage but it is more involved then that. they also need something that sets them apart from the competition, something that the competition doesn't offer such as personalized service. a different product, or even a better atmosphere. they also need to stay focused on their costumer. can the costumer find a employee when they need help? is the layout of the store organized in a manner that makes sense? all of these factors go into competitive advantage
