When the la' chamotea outlet near ben's place closed, he started going to the next nearest outlet 20 blocks from his place just to get his daily morning dose of chamomile tea. ben's behavior toward la' chamotea is an example of?
It is an example of customer commitment. It shows the loyalty of a customer to the certain brand, product or company. Customer values the quality and the service of the product and this service increases his utility level.