Area of a rectangle is just length x height.
It probably looks confusing because of the numbers. So just change them into only inches; 12 inches in a foot.
So the rectangle is 10ft, 10inches tall...or 10*12+10=130inches
The rectangle is 2ft 11inches wide...or 2*12+11=35 inches
So now just multiple 130*35=4550 inches^2