Your company has undergone public scrutiny for a recent controversy. Employee morale is dangerously low. Some employees in management knew about the issue as it was brewing while the subordinates found out about it through the news media along with members of the public. Many of the lower-level employees are considering leaving the company because they feel betrayed and no longer trust their employer or managers. These employees are vital to the company, however, because of their specialized training and knowledge.

How can public relations practices help the company overcome this issue?