What do you see as the strategic options for Flipkart going forward? What recommendations would you make to Flipkart's CEO, Kalyan Krishnamurthy, to improve Flipkart's competitive position in the Indian e-commerce industry?
a) expand it business outside of India to Europe and other countries in Asia.
b) extend its COD payments system
c) continue to focus on broad differentiation advantages—quality and innovation
d) capitalize on its home-grown advantage against competitorscapitalize on its home-grown advantage against competitors