Answer the following questions for each (2 Total) advertisement: In 1-2 paragraphs (about 250 words each)
Advertisement #1
Analyze and describe the advertisement on the basis of the social psychology of persuasion and reference concepts from Chapter 12.3 Attitudes and Persuasion. Describe what methods of persuasion are being used based on the Elaboration Likelihood Model Figure 12.15 and how.
Describe the effect this advertisement had on you in terms of whether you were more or less likely to purchase the product. What would you change based on Chapter 12.3 Attitudes and Persuasion to make the advertisement more persuasive?
Advertisement #2
Analyze and describe the advertisement on the basis of the social psychology of persuasion and reference concepts from Chapter 12.3 Attitudes and Persuasion. Describe what methods of persuasion are being used based on the Elaboration Likelihood Model Figure 12.15 and how.
Describe the effect this advertisement had on you in terms of whether you were more or less likely to purchase the product. What would you change based on Chapter 12.3 Attitudes and Persuasion to make the advertisement more persuasive?