The IT department in a technology company is finalizing an agreement with a cloud service provider to host sensitive customer data. The company's legal team is drafting the contract, which includes a service level agreement (SLA) and a non-disclosure agreement (NDA). Which of the following explanations MOST accurately demonstrates the primary purpose of including an NDA in the contract with the cloud service provider?

A. To specify the expected service quality and support responsiveness
B. To protect the confidentiality of the company's data and proprietary information
C. To ensure compliance with industry regulations and standards
D. To outline the vendor's responsibilities for incident response and recovery