Study of recall of TV commercials. Refer to the Journal of Applied Psychology (June 2002) study of recall of television commercials, presented in Exercise 10.33. Participants were assigned to watch either a
recorded or a live television show. After viewing the show, each participant was asked about commercials. Which statistical test should be used to analyze the data from this study?
a) Paired t-test
b) Chi-square test for independence
c) One-way ANOVA
d) Two-sample t-test