Read the case study, Under Armour's Strategy in 2020: Can it Revive Sales and Profitability in its Core North American Market? (Case-8) in the textbook. The case study can be found on page C-86 in the textbook. Create a 2 page assignment that goes into Under Armour and the case. Reflect on the case and discuss your thoughts. Create your assignment and include at least three citations.
a) Evaluate Under Armour's strategic initiatives in the North American market.
b) Analyze factors contributing to Under Armour's declining sales and profitability.
c) Discuss potential strategies for Under Armour to regain market share.
d) Examine the impact of external factors on Under Armour's performance.