Company Jehu has discovered a new and rare variety of pepper in Sichuan (China). Jehu's CEO is planning to target high net worth individuals in West Africa but the CEO needs your help. To produce and sell a 250g box of Sichuan pepper, the following is required: What would be an appropriate next step for Jehu's CEO?
a) Conduct market research to identify potential customers in West Africa.
b) Establish partnerships with local distributors in West Africa.
c) Develop a marketing strategy tailored to high net worth individuals.
d) All of the above.