Activity #1:
Employer Branding
In teams, identify three companies that have strong employer brands
(i.e., people really want to work for that company) in different sectors.
(Example: technology:
Apple; finance: RBC; hospitality: Four Seasons).
Do these companies use social networks to develop their brands?
Discuss the brand attributes: Why do people want to work there? What are the expectations of new employees about the work culture? What are the benefits of working for those companies?
Summarize the factors that make certain employers attractive to candidates.