John smokes cigarettes despite knowing the health risks and being a person who generally values health. According to cognitive dissonance theory, which of these outcomes is most likely?
A) John continues to smoke and feels regular guilt about his unhealthy choice.
B) John continues to smoke and convinces himself that the health risks aren't that bad.
C) John quits smoking because his guilt is aversive.
D) John quits smoking to prove everyone wrong.