ntshepeng7671 ntshepeng7671
  • 12-03-2024
  • Social Studies
contestada

Which of the following is TRUE in respect to the CBBE model?
1) Brand imagery can be assessed based on the ten dimensions of brand personality.
2) Brand performance equates to the functional benefits the brand provides.
3) Brand meaning cannot happen without brand resonance.
4) Brand salience measures the depth of brand awareness.

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