In the book, Subprime Attention Crisis, author Tim Hwang looks closely at advertising on the internet and sees a dysfunction at the core of the contemporary advertising industry. The problem is that this dysfunction is not just a niche problem for advertisers and media: it also threatens the foundations of the internet as we know it. In the book, Don't Be Evil, Rana Foroohar also sees serious problems that accompany a commercialized internet. One goal of this course is to cast a critical eye on the attention economy - to view it from a historical perspective and investigate its effects in society and in our own personal experiences. Hwang and Foroohar help us to pursue this goal. Think of your essay as a Venn diagram in which the overlapping circles represent the writings of Hwang and Foroohar. What concerns do they share and what distinguishes them from one another? What do they see as problematic and how do they propose to address these problems?
a) Hwang: Internet dysfunction; Foroohar: Attention economy challenges
b) Hwang: Media influence; Foroohar: Historical perspective on the internet
c) Hwang: Advertising industry dysfunction; Foroohar: Commercialized internet problems
d) Hwang: Internet foundations; Foroohar: Historical perspective on the attention economy