Zuwena works in research and development with Under Armour. Under Armour continually invests in new technology, and Zuwena’s team recently launched a new model of running shoes called the HOVR shoes. These shoes contain built-in pods that connect to the running app MapMyRun, which is also owned by Under Armour. Like many companies, Under Armour invests heavily in product development, which demonstrates that _______. the marketing process is different when firms market a service versus a product a firm’s product or product offering only applies to tangible goods like shoes or clothing a firm’s product or product offering is the heart of its marketing program services are not considered products