In comparing two investments, and everything else is equal, which one of the following statements is true?
A. The investment with the higher risk will be priced higher because a higher return is required.
B. The investment with the higher risk will be priced higher because a lower return is required.
C. The investment with the higher risk will be priced lower because a lower return is required.
D. The investment with the higher risk will be priced lower because a higher return is required.