Choose an advertisement--online or in a magazine--and examine its language: Does it contain the "weasel words" Lutz mentions in Reading Pop Culture by Jeff Ousborne, Bedford/St. Martin’s, second edition, 2016 on page 26-35? What do they mean? Is the ad misleading or deliberately ambiguous? If the advertisement contains images, do they trick us, or redirect our attention from the product? How effective is the ad? How does it influence consumers?