Why did Mattel Inc., sell Barbie dolls in Japan that had Asian facial features, black hair, and Japanese-inspired fashion?
1) Mattel was adapting Barbie to what it perceived then to be culturally correct consumer preferences.
2) Mattel was following its competition.
3) It was the only way to enter the Asian market.
4) The Japanese market demanded that adaptation.
5) It was a more correct marketing decision.