Millie’s Accessories needs to craft a new unique value proposition (UVP). The marketing team uses Blank’s template at first and then decides to switch to Moore’s template. What impact will this change in how the UVP is created have on the consumers of Millie’s Accessories?
a) Consumers will no longer recognize the brand because.
b) Consumers will wonder if the product is still made of quality materials.
c) There will be a positive impact on consumers because Blank’s template is more useful for services than for products.
d) There will be no impact on consumers.