What role does artificial intelligence play in influencing consumer behavior?
a. Artificial intelligence can help present the right message at the right time to influence the customer to purchase the brand.
b. Artificial intelligence is primarily useful in the alternative evaluation phase, where it can relieve the burden on consumers to decide between multiple options.
c. Consumers perceive artificial intelligence to be fake and deceptive, so marketers should not let consumers know they are using it.
d. Consumers are more easily swayed by website interfaces that use artificial intelligence because it is easier for them to trust cutting-edge technology.