Why would a company consider marketing research an investment rather than an expense? Options:A) Modern business practices value return on investment (ROI) as a measure of effectiveness, and marketing research helps companies make informed decisions to maximize ROI.B) Marketing research provides valuable insights into consumer behavior and market trends, allowing companies to tailor their strategies and offerings to meet customer needs.C) By investing in marketing research, companies can gain a competitive edge by identifying untapped market opportunities and developing effective marketing campaigns.D) Marketing research helps companies minimize risks and make data-driven decisions, leading to more successful marketing initiatives.