In the ideation process, HMW stands for "How Might We". It's a powerful tool used to frame challenges as questions, sparking creative solutions and fostering user-centered design. Here's a breakdown: The key to effective HMW questions is clarity, specificity, and user focus. By using HMW effectively, you can unlock a world of creative possibilities and design solutions that truly address user needs. TASK: Identify your Top (3) Problems / Pain Points using the HMW framework: How might we for so that