You are a travel brand marketer looking to target lapsing users. This user segment has booked travel in the past, but has not returned to book further travel. You would like to leverage custom attributes in your campaign strategy. Which strategy would you use to target this segment?
A) Encourage users to redeem accumulated rewards points and book discounted travel based on their current location
B) Use email and push campaigns to encourage premium customers to book exclusive packages
C) Encourage users to post reviews at the end of their trips
D) Encourage users to book discounted travel to some of the dream travel locations listed in their user profiles