An insurance trade association is concerned about the tarnished image of the insurance business and wants to do something about it. Probably the best thing the association can do is
a. to continuously remind the public how ethical the association's members are.
b. to ensure that its members set an ethical example in their actions and their words.
c. nothing; the public is skeptical about any organization that brags about its ethics.
d. to point out how unethical other businesses have been.