Your client wants to set up a new radio station that plays pop music in Uganda.
Use only the information and assumptions below.
Population by Age Group
Total Population
Age structure (in years) Percentage of population
0-14
15-24
25-54
55-64
65 years and over
8,26,70,023
.
12.8
10.1
41.6
14.23
21.8
Assumptions:
• Target listeners are all in the 15-24 year age bracket.
-20% of this target audience will tune in to the new pop station.
The station will earn revenue of $5 per listener per year.
What is the closest estimate of total annual revenue that your client can earn in this market?