1. The Meek Customer 2. The Aggressive Customer 3. The High-Roller Customer 4. The Rip-Off Customer 5. The Chronic Complainer Customer A. Likely to complain in a reasonable manner, B. Doesn't need complaint satisfied but rather to get something that is not entitled to receive C. Is never satisfied; there is always something wrong D. kind of customer that will not complain generally E. Readily complains, often loudly and at length​