Mickey and Nemo. Pinocchio and Buzz Lightyear. Cinderella and Lightning McQueen. The merger of the legendary Walt Disney and “everything-we-create-kids-adore” Pixar was a match made in cartoon heaven. Disney had released all of Pixar’s movies before, but with their contract about to run out after the release of “Cars,” the merger made perfect sense. With the merger in 2006, the two companies could collaborate freely and easily.
Did the merger work? Well, take a look at the successful movies that Disney-Pixar has given birth to since: WALL-E, Up, Brave and Inside Out. The merger didn’t just enable the two to collaborate, but also helped to breathe new air into Disney’s other divisions. First, Tangled, and more recently, Frozen, have garnered huge attention at the box office and beyond, with Frozen becoming the fifth-highest grossing movie ever!
If you were a shareholder in Pixar, how would you respond to this merger? Explain your response.