For this question you need to read the document “Media Monitoring – What is it all about?”, found in “Additional Resources/Supplementary Portfolio”. Then, using the information provided in the article as a means of inspiration and guidance, consider the following scenario:
As a public relations consultant for McDonald's, you are tasked with developing and
implementing a media monitoring campaign to evaluate the success of the new Shisha Nyama burger that is being launched for South African consumers. In an essay
about 2-3 pages,
discuss the following:
 The mission, vision, and objectives of the media campaign. (10)
 The media platforms that will be used to monitor the campaign, as well as the
advantages and disadvantages of using these media platforms for monitoring purposes.
(15)
 Your operational plan for monitoring the campaign – Basically, how will you go about monitoring the media campaign, and what do you consider as important aspects to monitor for determining whether or not the new burger flavour is a success. (15)