Let's assume that sulfate-free shampoo options are found on the store shelves in the United States, but they are scarcely available in international markets. Given the increasing awareness of the ingredients in products people use on their scalp, such products satisfy an unmet need. Therefore, a product such as sulfate-free shampoo in international markets Multiple Choice is likely to have greater value. will have to be priced relatively low. will see a decrease in sales volume. O is not suited to these markets. will fail to make a profit.