How you will differentiate the company from
competitors
Your mission statement
Suppliers your company relies on to produce its
products
The amount of funding needed to start the
company
A description of your competitors
Your advertising plan
The financial history of the company
A description of the needs and desires of your
potential customers
A description of the departments in the
company
Market Analysis
Competitive Analysis
Organization
Executive Summary
Products and Services
Financial Analysis
Marketing and Sales
Funding Request
Goals and Strategy