Renata likes to listen to soul music, and she often tunes the radio to soul when she is working at the front desk at the gym. An elderly man with a strong Eastern European accent who comes in daily to exercise has been asking Renata what the music is that she is playing. One day, the man is excited to tell Renata that his sister, who still lives in Bulgaria, has found some of the artists and songs on the internet and is now listening to them, too. What is this story an example of?