1) Name a product brand that you consider yourself loyal to or that you were once very loyal to.
2) Describe how the promotion of the product keeps or kept you loyal.
3) Describe something the company could do or did do that would cause you to stop buying from them, and explain why.
In your replies to at least two peers, name one idea you have for a marketing communication channel that could help support brand loyalty to your peer's preferred brands, and explain why.