Which sentences identify the advertising objectives of a business? From — to —
A confectionery business ran into trouble when news of a possible contamination reached its consumers. After a consumer uproar overnegligence,
the company decided to restore its credibility with the help of public relations. —It released statements to the media about its strict regulated processes
and also refuted rumors of contamination. It decided to target a market between ages five and fifteen to help position the product as child friendly
and establish it as safe to consume. The company wanted to ensure that the product was marketed in a repackaged form in order to gain credibility
and boost sales as compared to rivals. However they did not reduce prices, as reducing prices would be met with suspicion. Frequency of the
advertised commercial was increased in order to increase recall among consumers. —This proved effective, as within a few months there was no
further drop in sales and sales slowly started gaining momentum.