Column A
1. a
2. d Describes the organizational structure of the
business.
Includes the vision statement, mission statement,
and the goals of the business.
Includes the sources of start-up capital and future
plans.
Includes an analysis of the industry conditions,
target market, and competition.
3.
4.
5.
Should only be two pages and provides an
overview of the business.
e
Column B
a. executive summary
b. financial plans
c. business description
d. operations
e. market evaluation