Bill’s hardware store is located in a small town. Recently, a large chain hardware store opened up on the other side of town. The chain reduced its prices on most o the terms that Bill’s store carried. Unfortunately for Bill’s store carried. Unfortunately for Bill, he could not compete and had to close his store. After Bill went out of business, the large chain hardware store raised its pricing tactic?
a.) Parity pricing
b.) Multipoint pricing
c.) Predatory pricing
d.) Experience curve pricing