What does major account management refer to?
- It is the practice of occasionally making contact with a customer on a sporadic basis following the initial sale of a product or service.
- It is the practice of assigning the highest performing salesperson to the clients with the most profitable accounts.
- It is the assignment of a single salesperson to a single customer throughout the course of the entire sale.
- It is the practice of using team selling to focus on important customers so as to build mutually beneficial, long-term, cooperative relationships.
- It is a sales relationship that involves a face-to-face, person-to-person encounter rather than a sale made through extranets or written correspondence.
It is the practice of using team selling to focus on important customers so as to build mutually beneficial, long-term, cooperative relationships.