higher sales of branded footwear at the company's regional websites (because online buyers customers are impressed and pleased with the company's commitment to being a good corporate citizen). the positive impact such a strategy has on boosting the company's roe and stock price, whenever the amount the company spends for socially responsible activities is at least $1 million annually. the boost such a strategy gives to increasing the company's global sales volume and global market share of branded footwear and private-label footwear when the company's spending for socially responsible activities is at least $1 million annually. the positive impact that such a strategy has on the company's image rating/brand reputation, provided the company spends a meaningful amount on socially responsible activities and such spending is sustained over a multi-year period. the positive impact on company sales of branded footwear that occurs when a company wins a corporate responsibility award for exemplary corporate citizenship.