Expeditions Incorporated and BookItNow compete as online travel agencies. The following amounts were reported by the two companies in the three months ended June 30, 2019.



(in millions) Net Income Total Assets Total Liabilities Total Revenues
Expeditions Incorporated $ 1,230 $ 9,370 $ 6,700 $ 6,880
BookItNow 3,320 8,850 4,570 8,110


Required:

Calculate each company’s net profit margin expressed as a percent.

Which company has generated a greater return of profit from each revenue dollar?