erin moore, vice president of enrollment management at foster university, wants to increase the number of students enrolling in the college of business. in an effort to achieve this, erin and her team (1) increased online advertising on business-related websites, (2) created new advertisements for radio and television, 3) asked current students to talk to their friends and family, and (4) increased the number of visits to local and regional high schools and community colleges. erin and her team’s actions fall within which management function?