Match the examples to the stages of the buying and decision-making process.
The customer decides which product to buy.
The customer looks for information on products and services.
The customer compares various options. The customer pays for a product.
The customer reflects on what he or she has bought.
The customer realizes that something is needed.
1. Problem recognition 2. Searching for information 3. Looking at options 4. Making a purchase decision 5. Buying the product or service 6. Purchase reflection